Help AI search tools understand, cite and recommend your business

A buyer can now form a shortlist before visiting a single website. If an AI answer leaves you out, recommends a competitor, or states the wrong services, prices, hours or service area, you lose that customer without ever seeing the visit.

These failures usually trace back to fixable causes: inconsistent business details across the web, service pages that never state what you do plainly, pages that do not render for crawlers, or a lack of credible third-party coverage.

We measure three outcomes separately, because each one points to a different fix.

• Mention. The answer names your business.
• Recommendation. The answer presents you as a suggested option for the buyer’s need.
• Linked citation. The answer links to one of your pages as a source.

A citation with no recommendation, or a mention with wrong details, are different problems. A report that blends them hides what to do next.

Every captured answer is logged with the conditions that produced it, so a retest compares like with like.

• Platform and product mode
• Date and time
• The exact query
• Locale and location setting
• Signed-in or signed-out state, and any other relevant settings
• The full answer, its mentions and its cited sources

AI answers vary between runs, users and days. A sampled test set shows patterns and direction. It is not a complete view of what every customer sees.

llms.txt is an optional, experimental file that summarizes a site for tools that choose to read it. We add one when it helps document a complex site, and we describe it as exactly that.

It is not a ranking factor, a universal requirement or a proven way to earn citations. Google states that no special AI text files, markup or schema are needed to appear in its AI features.

We report sampled mention, recommendation and citation rates per platform, the accuracy of what answers say about you, and conversions from AI referrals where the referrer is visible. Each rate states its denominator: the number of captured answers in the question set.

Many AI-influenced visits arrive with no referrer, and Google reports AI Overviews and AI Mode traffic inside normal Search Console web data. We say so in every report rather than implying full visibility.

GEO works best for businesses with a solid search foundation and a clear set of services. If your site has serious crawl or indexing problems, we fix those first, because AI tools depend on the same pages.

• A site you can update, or a developer we can work with
• Access to your Google Business Profile and key listings
• Read access to Search Console and analytics
• Someone who can confirm facts: services, areas, prices and policies