How a Dental Practice Tripled Its Search Clicks

The situation

A dental practice whose website averaged position 65 in Google search, roughly page seven. At that depth a site is close to invisible, both to new patients searching for a dentist and to existing patients looking up the practice or a doctor by name.

What we did

We build and maintain the practice’s website and handle its technical SEO, as part of a larger engagement with a multi-office dental group. The work is site-level:

• Technical SEO: how the site is built, how its pages are structured and how clearly they tell search engines what the practice does.
• Conversion rate optimization on the pages and forms that turn a visit into a call or a booked appointment.
• Compliance and accessibility: patient-facing content and forms reviewed for compliance, and the site held to WCAG 2.2 AA.
• Media optimization: every image and video sized, compressed and served in modern formats so pages load fast on phones.

The results

August through October 2026 compared with the same three months of 2025:

What it shows

The numbers here are small, and that is the point. A single-office practice does not need 10,000 clicks a month. It needs to stop losing the patients who are already looking for it, and to start appearing for the people nearby who are looking for a dentist. Both groups grew: searches for the practice by name and searches that did not name it at all each roughly tripled.

How we measured

Source: Google Search Console for the client’s site, final data, pulled Nov. 10, 2026. “Non-branded” means searches that do not include the business name. Google withholds rare searches from query reports, so non-branded figures are a floor, not a ceiling. We do not name clients or their towns; we can walk a prospective client through the underlying data on a call.