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SEO Audit Checklist for 2026

Use this checklist to audit your own site or evaluate an agency's audit. These are the key factors that actually impact rankings in 2026.

Technical SEO Checks

Site speed (Core Web Vitals), mobile-friendliness, HTTPS security, XML sitemap, robots.txt, crawl errors, duplicate content, canonical tags, structured data, and indexation status.

On-Page SEO Checks

Title tags, meta descriptions, header hierarchy (H1-H6), keyword optimization, internal linking, image alt text, URL structure, and content quality.

Content Audit

Content freshness, topical coverage, search intent alignment, content gaps vs competitors, word count adequacy, and E-E-A-T signals (expertise, experience, authority, trust).

Local SEO Checks

Google Business Profile completeness, NAP consistency, local citations, review quantity and quality, local content, and service area pages.

Link Profile Analysis

Total backlinks, referring domains, link quality (DA/DR), anchor text distribution, toxic links, and competitor link gap analysis.

Get a Professional Audit

This checklist covers the basics, but a professional audit digs deeper with specialized tools and industry expertise. Get your free audit from Growth Nuts.

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